G-SHOCK

To help G-Shock connect with a youth culture and a young men's style consumer, Complex Media created a fully integrated marketing program which aligned G-Shock with the core passion points of the target consumer - Action Sports, Music, Fashion & Art - the program included custom in-book units, a custom video series, a premium branded content section and a fully experiential event experience for the brand.

Complex created a custom 10-page impact unit insert in the Feb/March 2009 issue which aligned G-Shock with the hottest up-and-coming "emerging artists" from different creative fields. Complex utilized our relationships within the industry and went directly to each of their environments to lend authentic and credible messaging to the unit.

Complex created a custom G-Shock wallpaper skin that was highly engaging and drove consumers to the custom content section and custom videos. The unit generated a 3.85% CTR!

Complex created a G-Shock premium branded custom content section dedicated to showcasing webisodes, providing consumers a behind-the-scenes look into the artists' lives. The history of the G-Shock brand and the complete G-Shock product lines were showcased and users were directed to the G-Shock product website for immediate point-of-purchase.

Complex created a custom video series that took consumers into the lives of these emerging artists and demonstrated how G-Shock is an organic part of their lifestyle and the leading watch choice.

Complex created a custom 6-page impact unit insert within the April/May 2009 issue which aligned the G-Shock brand with up-and-coming "Tough Riders" of three different action sports disciplines. The insert included rising names from Skate, BMX and Surf in each of their own environments to showcase the brand excelling in tough and extreme lifestyles.

Complex created a custom, eye-grabbing G-Shock wallpaper skin for the Complex homepage that was highly engaging and drove consumers to the G-Shock custom content section. The unit generated a 3.68% CTR!

Complex created a G-Shock custom content section complete with action sports footage of each "Tough Rider" in their own extreme element. The section gave consumers an interactive, in-depth view into the lives of each athlete and G-Shock integration.

Complex created a custom 8-page impact unit within the June/July 2009 issue which aligned G-Shock with "Texas Tough" music culture at South By Southwest in Austin, TX. Artists Bun B, Bobby Ray, Curren$y, Mickey Factz and Kidz In The Hall.

Complex created a G-Shock custom content section complete with action sports footage of each "Tough Rider" in their own extreme element. The section gave consumers an interactive, in-depth view into the lives of each athlete and G-Shock integration.

Complex created a G-Shock custom content section complete with footage of each artist performing, discussing qualities of G-Shock and their personal journey to make a mark within the music industry.

Complex created a custom 6-page G-Shock unit for the August/September 2009 issue that aligned G-Shock with the premier denim, streetwear and action sports brands-Supra, PRPS, and The Hundreds.

Complex created a custom, eye-grabbing G-Shock wallpaper skin for the Complex homepage that was highly engaging and drove consumers to the G-Shock custom content section.

Complex launched a G-Shock custom videos showcasing the designers wearing G-Shock product and discussing how the two brands complement each other, in both technology and toughness.