COMPLEX MEDIA CASE STUDIES
ASSASSINS CREED II
CONCEPT:
To generate authentic lifestyle buzz and mass awareness at launch for the release of Assassin's Creed II, Complex Media developed and executed a high-impact lifestyle marketing program including integrated print, digital, video, contest and event components. Complex aligned Ubisoft with white-hot streetwear brand Crooks & Castles to design an Assassin's Creed II limited edition hoodie to bring the game’s main character Ezio to life by making his hood/cape a style icon in young men's fashion and culture.October/November 2009 - Custom Double S4CB + P4CB Brand Ad
Exclusive Tier 1 Custom Skin + Takeover - CTR 3.19%
Custom Video Billboard Unit - CTR 0.30%
Premium Branded Content Section - 18334 Pageviews
Custom Video
Assassin's Creed II at Complex's Annual Premium Goods Event 2009
On December 9th, Complex and Ubisoft celebrated their partnership and debuted the limited edition Crooks & Castles hoodies at Complex's annual Premium Goods event in Hollywood at MyHouse Nightclub. At the event, celebs and VIPs - including rapper Sean Paul and actress Katerina Graham - played Assassin's Creed II with the Frag Dolls in a gaming lounge within the venue. They also picked up deluxe gift bags that included the custom hoodies and a game of their own.
