SONY PICTURES: ARMORED

To promote the Sony Pictures film, Armored, Complex Media procured the highly-regarded premium footwear company, Supra, and developed a never-been-done-before marketing program centered around the development and release of a Limited Edition Armored - inspired sneaker. This highly customized campaign was supported with high impact promotional media, as well as dedicated editorial seeded to key influencer sites.

Elements

• Supra Armored Vaider Sneakers
• Custom Sweepstakes
• Custom Landing and Entry Page
• NiceKicks Fixed Promotional Unit
• Dedicated Editorial Support

Release Date Media Support

• Custom Takeover + Skin with Featured Trailer Position on VladTV.com
• Custom Takeover + Skin Across Complex Media Network During Release
• Social Media Support to View The Trailer

ARMORED SUPRA VAIDER SNEAKERS - FINISHED PRODUCT
Complex aligned Sony Pictures Armored with white-hot sneaker brand Supra for this never been done before collaboration product and press generation execution.

SUPRA SKYTOP SWEEPSTAKES
The Sony Armored Sweepstakes delivered a total of 4,234 entries for the Supra Armored Vaider

The NiceKicks provided an advertiser first opportunity by placing the promotional billboard unit fixed on it's Tier 1 pages delivering 3,347,341 bonus impressions and 8,343 clicks to the dedicated sweepstakes page on Complex.com.

CONSUMER PRESS
Complex Media seeded the Supra Armored Vaider sweepstakes to key influencer sites within Fashion, Sneaker Enthusiast, and Lifestyle verticals generating awareness for the one-of-a-kind promotion as well as the release of Armored. Total editorial impressions delivered was 12.8MM.

Complex executed a Takeover with fixed ad banners plus custom skin greatly over-delivering with 418,185 (200,000 guaranteed) and 1,540 clicks to the Armored site, showing a CTR of .37% overall. The custom skin delivered a CTR of 1.12%.

The Takeover was complemented with the Armored trailer as the featured video for a 24 hour period also notably over-delivering with 93,625 click-to-play video views (VladTV video view avg. is 2,000)

CUSTOM DIGITAL - DEDICATED TWEETS
Complex Media reached out to it's site partners and executed a Twitter effort leveraging the followers of VladTV.com, MissInfo.tv, and Complex.com reaching 100,000 + people directing them to view the all new Armored trailer.

The Armored custom Takeover ran across Complex Media’s Lifestyle, Entertainment, Gaming, Style, and Music verticals reaching over 7MM + Uniques. The Takeover delivered 27,743 clicks to the Armored site with a CTR of .49% overall. The custom skin delivered a CTR of 2.30% alone.