Complex Media Network Case Studies
Pepsi
Pepsi Webisodes Complex helped Pepsi align with young males via fashion and sneaker culture through a unique series of video "webisodes" documenting the coolest sneaker and apparel boutiques across the country. Pepsi hosted the videos on a Pepsi created website called www.fashionservedhot.com. The Pepsi hosted site linked back to a Complex.com hosted sweepstakes in which consumers entered to win custom apparel, footwear and other prizes from Pepsi and Complex.
Results: Impressions: 10,000,000 | Sweepstakes entries: 31,000
Puma
As Puma set out to release it's "Yo! MTV Raps" co-branded footwear and apparel, Complex created an in-book, online and event campaign capitalizing on the re-birth of 80's Hip-Hop fashion to create a meaningful and memorable message.
Results: Ad unit: 1,500,000 | Editorial: 7,500,000 | Event recap: 2,000,000
Reebok/Koolaid
To help Reebok launch their lifestyle footwear collaboration with Kool-Aid, Complex developed a 360° marketing program which included in-book, online and two event components. The online program included a site takeover, custom Reebok wallpaper, a flash look book, a functional online survey, retail locater, and a sweepstakes to win a trip to a Complex and Reebok sponsored event.
Nissan
Nissan was looking to increase SUV sales among 20-something men. Complex created a true 360 year-long marketing program driven by a partnership with Mark Ecko including custom-designed cars, accessories and apparel and supported by a microsite, heavy rich-media placements, special print supplements and special events.
