JI KRINSKY AND RUSS BENGTSON JOIN COMPLEX MEDIA NETWORK
COMPLEX MEDIA CONTINUES TO BOLSTER STAFF, WITH 100% GROWTH OVER EIGHTEEN MONTHS
(NEW YORK, NY, March 31, 2011) - Complex Media Network (www.complexmedianetwork.com), the definitive entertainment and lifestyle portal for influential young men ages 18-34, announced today that Ji Krinsky has joined the company as the Northwest Sales Director; and Russ Bengtson has been hired as the new Sneaker Editor. With the addition of these key positions, Complex has doubled its staff in the past eighteen months.
Ms. Krinsky brings more than ten years of digital media and sales experience to this newly created position. Based in San Francisco, Krinsky will be responsible for a number of Complex's most important categories including Technology, Gaming, Fashion and Footwear. She will report to the National Sales Director, Edgar Hernandez.
Mr. Bengtson comes to Complex with over a decade of experience in the sneaker world, most recently serving as Editor in Chief of Slam, a national basketball magazine, as well as Slam's annual Kicks Magazine. A blogger and rider for the NYC BMX scene who covered the NBA while at Slam, Bengtson will also contribute to the Sports Channel at Complex.
"We are excited to welcome Ms. Krinsky and Mr. Bengtson to Complex," said Rich Antoniello, CEO of Complex Media Network, "These two senior hires are an example of Complex's ongoing investment in talent to help grow the business moving forward. With Ms. Krinsky's extensive background and demonstrated success in digital media and sales, and Mr. Bengtson's many years of experience as a sports and sneakers editor, they will be excellent additions to the team."
Ms. Krinsky most recently served as Senior Territory Manager at IGN Entertainment where she was responsible for the Western territory video gaming business. While at IGN, she often collaborated with Newscorp companies in order to bring multiplatform opportunities to clients including Electronic Arts, Namco Bandai and Disney, consistently introducing new sales initiatives and delivering on ad revenue goals.
Previously, Krinsky served as Senior Sales Director at Atlas, where she was responsible for managing and delivering on national rich media and in-stream revenue. She has held leadership positions in sales and marketing at DoubleClick, Viewpoint and Samsung/CCA. She holds a Bachelor of Arts in Theater Arts from Mount Holyoke College.
"Complex Media has shown tremendous expansion in the past year, and I'm thrilled to be joining a company that has such a huge growth trajectory," says Krinsky. "I look forward to working with the team to build upon this success".
While at Slam, Mr. Bengtson helped develop the Slam Classic, Streetball and Kicks initiatives. He has also served as a Contributor for AOL's Streetlevel blog, as well as Mass Appeal, writing the "Kickin' It" feature; and has been published in XXL, King, Antenna, Mass Appeal and ride UK, among others. He received his Bachelor of Arts in English Journalism from the University of Delaware.
"Complex is the definitive site for men covering news from the sneaker world. I look forward to working with such a passionate group of enthusiasts," says Bengtson.
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to emerging trends for young male taste-makers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media has expanded to include flagship web site Complex.com, which attracts more than 2.2 million unique monthly visitors (Google Analytics, Dec 2010) and the Complex Media Network, in addition to the magazine. The Complex Media Network is a vertical ad network consisting of 60+ Web sites, generating more than 282 million page views and 28 million unique visitors per month (Google Analytics, Feb 2011
(NEW YORK, NY, March 31, 2011) - Complex Media Network (www.complexmedianetwork.com), the definitive entertainment and lifestyle portal for influential young men ages 18-34, announced today that Ji Krinsky has joined the company as the Northwest Sales Director; and Russ Bengtson has been hired as the new Sneaker Editor. With the addition of these key positions, Complex has doubled its staff in the past eighteen months.
Ms. Krinsky brings more than ten years of digital media and sales experience to this newly created position. Based in San Francisco, Krinsky will be responsible for a number of Complex's most important categories including Technology, Gaming, Fashion and Footwear. She will report to the National Sales Director, Edgar Hernandez.
Mr. Bengtson comes to Complex with over a decade of experience in the sneaker world, most recently serving as Editor in Chief of Slam, a national basketball magazine, as well as Slam's annual Kicks Magazine. A blogger and rider for the NYC BMX scene who covered the NBA while at Slam, Bengtson will also contribute to the Sports Channel at Complex.
"We are excited to welcome Ms. Krinsky and Mr. Bengtson to Complex," said Rich Antoniello, CEO of Complex Media Network, "These two senior hires are an example of Complex's ongoing investment in talent to help grow the business moving forward. With Ms. Krinsky's extensive background and demonstrated success in digital media and sales, and Mr. Bengtson's many years of experience as a sports and sneakers editor, they will be excellent additions to the team."
Ms. Krinsky most recently served as Senior Territory Manager at IGN Entertainment where she was responsible for the Western territory video gaming business. While at IGN, she often collaborated with Newscorp companies in order to bring multiplatform opportunities to clients including Electronic Arts, Namco Bandai and Disney, consistently introducing new sales initiatives and delivering on ad revenue goals.
Previously, Krinsky served as Senior Sales Director at Atlas, where she was responsible for managing and delivering on national rich media and in-stream revenue. She has held leadership positions in sales and marketing at DoubleClick, Viewpoint and Samsung/CCA. She holds a Bachelor of Arts in Theater Arts from Mount Holyoke College.
"Complex Media has shown tremendous expansion in the past year, and I'm thrilled to be joining a company that has such a huge growth trajectory," says Krinsky. "I look forward to working with the team to build upon this success".
While at Slam, Mr. Bengtson helped develop the Slam Classic, Streetball and Kicks initiatives. He has also served as a Contributor for AOL's Streetlevel blog, as well as Mass Appeal, writing the "Kickin' It" feature; and has been published in XXL, King, Antenna, Mass Appeal and ride UK, among others. He received his Bachelor of Arts in English Journalism from the University of Delaware.
"Complex is the definitive site for men covering news from the sneaker world. I look forward to working with such a passionate group of enthusiasts," says Bengtson.
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to emerging trends for young male taste-makers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media has expanded to include flagship web site Complex.com, which attracts more than 2.2 million unique monthly visitors (Google Analytics, Dec 2010) and the Complex Media Network, in addition to the magazine. The Complex Media Network is a vertical ad network consisting of 60+ Web sites, generating more than 282 million page views and 28 million unique visitors per month (Google Analytics, Feb 2011
