Complex Media Network Announces International Expansion

Strategic Partnership with UK-based Protein Will Include Content-Sharing and International Marketing Campaigns 

(New York, NY, May 16, 2011) – Complex Media Network (www.complexmedianetwork.com) the definitive lifestyle and entertainment portal for men 18-34, announced today that the company will be extending its reach and marketing capabilities internationally through a strategic partnership with Protein Networks, Europe’s fastest growing media network specializing in connecting brands with 18-34 year old opinion-drivers.  The alliance between the two companies includes the sharing of complementary, high-quality original content across the Atlantic, as well as the creation of international marketing campaigns for high profile brands.  The affiliation with Protein is the first in a series of international ventures Complex Media will be embarking on in the coming months.  

“Like Complex, the sites within the Protein network have a high level of engagement.  We’ve also been impressed with the creativity and customized approach Protein takes to marketing partnerships.  As a result, we think they are the perfect partner for us to launch what will be an aggressive international expansion for Complex in the coming months,” says Rich Antoniello, CEO of Complex Media Network. 

“Complex shares our commitment to creating and sharing high quality content with their audience. We think they are an excellent start to our international expansion, which will continue in the coming months,” says William Rowe, Founder & CEO of Protein Networks.

Protein Networks is Europe’s fastest growing media network specializing in connecting brands with 18-34 year old opinion-drivers. Since launching in 2009, it has grown to over 80 million unique monthly visitors and 700 million page views. Their audience is made up of culture obsessed, creative professionals and media makers who are influencers in the worlds of art, culture, design, food, music and technology. Protein works with some of the world’s biggest brands - ranging from Nike, Samsung and Absolut as well as Burberry, Hermes and Hennessey - to plan, produce and launch memorable communications campaigns.

Complex Media Network is a vertical ad network comprised of over 60 sites that are 100% exclusive. With its tremendous growth over the past few years, Complex has become the definitive lifestyle and entertainment portal for influential young men ages 18-34. The network’s central hub, complex.com draws more numbers alone than GQ.com, Esquire.com and Details.com combined. In the last three years, Complex Media Network has tripled its audience, increasing from 9 million to 28 million unique monthly visitors and from 92 million to 282 million page views.

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About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to emerging trends for young male taste-makers. The company launched in 2002 with Complex magazine, a men’s style guide and lifestyle publication with a current circulation of 345,000.  Complex Media has expanded to include flagship web site Complex.com, which attracts more than 2.2 million unique monthly visitors (Google Analytics, Dec 2010) and the Complex Media Network, in addition to the magazine.  The Complex Media Network is a vertical ad network consisting of 60+ Web sites, generating more than 282 million page views and 28 million unique visitors per month (Google Analytics, Feb 2011).

About Protein

Protein is an international media network that produces campaigns for people like Nike, Samung, Absolut, Hennessy, Range Rover, Burberry, Red Bull, Diesel, Fred Perry, Levis, Sony Playstation and Nokia. We represent some of the most prestigious online publications including: Vimeo, We Heart It, LOOKBOOK.nu, RCRD LBL, Dezeen, Superfuture, Arch Daily, Mocoloco, Today & Tomorrow and Beautiful Decay, reaching over 80 million young, creative and culture obsessed influencers in all corners of the globe.