COMPLEX MEDIA ADDS SEVEN NEW PARTNER SITES TO GROWING VERTICAL AD NETWORK
Over the past year, Complex Media has utilized the authenticity and reach of the network to offer a comprehensive package to advertisers. In addition to providing the reach, Complex Media has built a reputation for customizing unique digital campaigns that speak directly to the needs of a premium audience of young male consumers. Last year, the company customized groundbreaking campaigns for such brands as MotoRokr, Adidas, McDonalds, New Era, Southern Comfort and G-Shock. For each program, Complex Media created a special formula utilizing a combination of branded video, online sweepstakes, exclusive banner takeovers, micro sites and custom branded content.
“As we embark on our two-year anniversary, we have finally created a balanced group of sites that reach every corner of our reader’s lifestyle—from sneakers and style to music, celebrity, gaming and sports,” said Mr. Antoniello. “This year, we will strive to build upon our partnerships and create more unique offerings for participating advertisers who seek to become a part of this dialogue. The Web is more influential now than ever and we have the expertise and the reach to have realistic and organic conversations with a premium audience of young male consumers.”
About the New Web Sites:
HeyOlivia.com, is the official site for Olivia Munn, host of G4 network’s Attack of the Show!. The site covers all things technology and gadget–related through photo and video blogs, cataloging industry events and product releases through witty and humorous narration. Highsnobiety.com offers the most up to date news and announcement of retail and product releases—including, but not limited to footwear, clothing, accessories, toys—as well as store openings and collaborative works. Highsnobiety.com’s coverage remains global and offers news that pertains to markets across Europe, the Americas, Africa, and Asia.
Vdream.com is a popular racing application that can be applied on social networking sites Myspace and Facebook. Through the application, users can build virtual dream cars and view visually stunning custom illustrations, while also racing against other users in a simulated drag or track races within a vibrant community.
Kicksfinder.com is the ultimate sneaker search site for the easiest and quickest way to browse, find and purchase hard-to-find custom kicks on Ebay through its centralized visual format.
Sneakernews.com is a website dedicated to updating sneaker aficionados on all the freshest just released products, including news on celebrity and artist collaborations on featured sneakers blog posts, updated on a daily basis.
VladTV.com is a broadband video site providing daily updates of Hip-Hop news and interviews.
12ozprophet.com has been an integral part of graffiti culture since its inception as a magazine in 1993. Over the years, the site has provided a platform for the graffiti world, integrating its unique sensibility into street culture and design. The site features a Writer’s Forum, which has gained popularity over the years for providing a community of artists, designers and trendsetters to discuss some of the industry’s hottest topics.
Complex Media LLC, the publishing and new media division of Marc Ecko Enterprises, is the leading provider of music, style and lifestyle content dedicated to emerging trends for young men. The company launched in 2002 with Complex magazine, a men’s style guide and lifestyle publication with a circulation of 345,000 and launched the Complex Media Network in August 2007. The Complex Media Network is a vertical ad network consisting of 22 Web sites: Complex.com, Slamxhype.com, Nicekicks.com, Bastardly.com, Nahright.com, Karmaloop, Onsmash.com, Complexvideo.com, Dasgamer.com, and Planetxbox.com, Thehundreds.com, Dailydrop.com, Streetball.com, Pastapadre.com, Sarcasticgamer.com, Sneakernews.com, Kicksfinder.com, Highsnobiety.com, HeyOlivia.com, 12ozprophet.com, Vladtv.com and Vdream.com generating over 116 million page views and over 7.8 million unique visitors per month.
