Current Advertising Specifications
| dimension | maximum size | expansions | formats | |
| Leaderboard | 728 x 90 IMU | < 40Kb | 728 x 500 (down) | JPG, GIF, SWF*, HTML |
| Skyscraper | 160 x 600 IMU | < 40Kb | 500 x 600 (left/right)*** | JPG, GIF, SWF*, HTML |
| Large rectangle | 300 x 250 IMU | < 40Kb | 300 x 500 (down) | JPG, GIF, SWF*, HTML |
| Square | 160 x 160 IMU | < 40Kb | JPG, GIF, SWF*, HTML | |
| Video | 640 x 360 / 640 x 480 | < 30 seconds | MOV, AVI, MP4, FLV | |
| Takeover | all units | < 70kb | JPG, GIF, HTML | |
| Microsite | Fit in 960 x 800 | < 190kb per page | JPG, GIF, SWF*, HTML | |
| Microsite in Overlay | Fit in 850 x 550 | < 100kb per page | JPG, GIF, HTML | |
| Newsletter | Fit in 650px wide | < 70kb | JPG, GIF, HTML | |
| Survey | Fit in 900 x 800 | < 25 pages | JPG, GIF, HTML | |
| Polls | dimensions vary | size vary | ||
| Custom ** | dimensions vary | size vary | ||
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* - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank"); We will also need a backup GIF or JPG file of 40Kb max. ** - Please see Case Studies for custom examples *** - Direction depends on the targeted publisher. |
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Additional Specifications
- Complex Media Network accepts both standard image file formats and rich media creatives, including Flash 8. We work with all third party ad technologies, including Motif, Eyeblaster, PointRoll, and Klipmart with up to a 100k polite download.
- Expanding ads require user-initiation with a click and audio ads require user-initiation with a click. Both need a prominent close/stop button.
- 5x looping restriction for all sizes except 300x250. 30 second limit on animation for all sizes except 300x250. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
- Newsletter - Must be HTML files. No javascript, no CSS, no Dhtml. Text to graphic ratio should be 50/50. Maximum size 70kb including images. Avoid words such as sale, free, discount, and other words which promote spam.
