Ad Units Specifications
| BANNER UNITS | dimension | maximum size | expansions | formats |
| Leaderboard | 728 x 90 px | < 40Kb | 728 x 500 (down) | JPG, GIF, SWF1 , HTML |
| Skyscraper | 160 x 600 px | < 40Kb | 500 x 600 (left/right)2 | JPG, GIF, SWF1 , HTML |
| Large rectangle | 300 x 250 px | < 40Kb | 500 x 250 (left) | JPG, GIF, SWF1 , HTML |
| Square (not IAB Stadart) | 160 x 160 px | < 40Kb | N/A | JPG, GIF, SWF1 , HTML |
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1 - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank"); We will also need a backup GIF or JPG file of 40Kb max. 2- Direction depends on the targeted publisher. |
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| FULLWIDTH BILLBOARD | dimension | maximum size | expansions | formats |
| Billboard Unit |
850 x 75 px2 1010 x 75 px3 1120 x 75 px3 |
< 40Kb | Expands down to 300px
or into Overlay CCS |
JPG, GIF, SWF1 , HTML |
| XL Billboard Unit | 850 x 300 px2 1010 x 300 px3 1120 x 300 px3 |
< 100Kb | Expands into Overlay CCS or contracts to height 75px |
JPG, GIF, SWF1 , HTML |
|
1 - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank"); We will also need a backup GIF or JPG file of 40Kb max. 2 - to avoid cropping on sites that are 750 pixels wide, all the important information (logo, text, rating, legal) should fit in 750 pixels in the middle of the banner. 3 - to avoid cropping on sites that are 960 pixels wide, all the important information (logo, text, rating, legal) should fit in 940 pixels in the middle of the banner. |
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| VIDEO UNITS | dimension | length | other assets | formats1 |
| Video on CCS, Microsite or Complexvideo.com |
640 x 360 / 640 x 480 | < 5 min | JPG thumbnail, title & description text |
MOV, AVI, MP4, FLV |
| 300x250 Video banner | 640 x 360 / 640 x 4802 | < 30 sec | JPG thumbnail | MOV, AVI, MP4, FLV |
| Video on Billboard | 320 x 206 / 300 x 220 640 x 360 / 640 x 480 |
< 30 sec | JPG thumbnail | MOV, AVI, MP4, FLV |
| Video Preroll | 640 x 360 / 640 x 480 | 10, 15 or 30 sec | MOV, AVI, MP4, FLV | |
|
1 - We reencode all the videos to MP4/FLV format with our settings. 2 - due to ad dimensions, 4:3 video format is preferred for 300x250 banner. |
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| CUSTOM CONTENT SECTION1 | dimension | maximum size | other assets | formats |
| Microsite | Fit in 960 x 800 | < 200kb per page | copy, links, tracking pixels | JPG, GIF, HTML |
| Microsite in Overlay | Fit in 850 x 500 (700 with scrollbar) | < 100kb per page | copy, links, tracking pixels | JPG, GIF, HTML |
|
1 - Please see Case Studies for custom examples |
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| NEWSLETTER ADS | dimension | length | extra assets | formats |
| Standalone E-blast | Fit in 650px wide | < 70kb | subject, copy for text version, links | JPG, GIF, HTML |
| Footer Ad | 650 x 200 px | < 40kb | Click-through URL | JPG, GIF |
| Skyscraper | 160 x 600 px | < 40Kb | Click-through URL | JPG, GIF |
| Square | 160 x 160 px | < 40Kb | Click-through URL | JPG, GIF |
| Text Promo with Thumbnail | 209 x 183 | < 40kb | Title, copy (upto 350 characters), link | JPG, GIF, TEXT |
| WALLPAPER | dimension | size | extra assets | formats |
| Single image | Vary by site width | < 150Kb | Click-through URL | JPG, GIF |
| Tiles | < 200 x 200 px | < 20Kb | Click-through URL | JPG, GIF |
| CHANNEL SPONSORSHIP | Creative assets | formats | ||
| Landing Page Sponsor | Logo, links, custom color values (Pantone or CMYK) | JPG, GIF | ||
| WIDGET | dimension | size | extra assets | formats |
| 300x250 Slideshow | 300 x 250 px | < 40Kb per image | Logo, links, text for each slide. | JPG |
Additional Specifications
- Complex Media Network accepts both standard image file formats and rich media creatives, including Flash 8. We work with all third party ad technologies, including Motif, Eyeblaster, PointRoll, and Klipmart with up to a 100k polite download.
- Expanding ads require user-initiation with a click and audio ads require user-initiation with a click. Both need a prominent close/stop button.
- 5x looping restriction for all sizes except 300x250. 30 second limit on animation for all sizes except 300x250. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
- Newsletter - Must be HTML files. No javascript, no CSS, no Dhtml. Text to graphic ratio should be 50/50. Maximum size 70kb including images. Avoid words such as sale, free, discount, and other words which promote spam.
