Ad Units Specifications
| BANNER UNITS | dimension | maximum size | expansions | formats |
| Leaderboard | 728 x 90 px | < 100Kb | 728 x 500 (down) | JPG, GIF, SWF1 , HTML |
| Skyscraper | 160 x 600 px | < 100Kb | 500 x 600 (left/right)2 | JPG, GIF, SWF1 , HTML |
| Large rectangle | 300 x 250 px | < 100Kb | 500 x 250 (left) | JPG, GIF, SWF1 , HTML |
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1 - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank"); We will also need a backup GIF or JPG file of 100Kb max. 2- Direction depends on the targeted publisher. |
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| FULLWIDTH BILLBOARD | dimension | maximum size | expansions | formats |
| FWx300 Billboard Unit | 1000 x 300 px2 1200 x 300 px3 |
< 100Kb | Expands into Overlay CCS | JPG, GIF |
| Flash Billboard Unit | 850 x 300 px 960 x 300 px 1100 x 300 px |
< 100Kb | SWF, FLA (NO DHTML Tags)1 | |
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1 - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank"); We will also need a backup GIF or JPG file of 100Kb max. Please note: We can do not accept 3rd party Rich Media Tags or DHTML Tags for FWBB placement. 2 - to avoid cropping on sites that are 850 pixels wide, all the important information (logo, text, rating, legal) should fit in 850 pixels in the middle of the banner. 3 - to avoid cropping on sites that are 1000 pixels wide, all the important information (logo, text, rating, legal) should fit in 1000 pixels in the middle of the banner. |
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| VIDEO UNITS | dimension | length | other assets | formats1 |
| Video on CCS, Microsite or Complexvideo.com |
640 x 360 / 640 x 480 | < 5 min | JPG thumbnail, title & description text |
MOV, MP4 |
| 300x250 Video banner | 640 x 360 / 640 x 480 | < 30 sec | JPG thumbnail | MOV, MP4 |
| Video on Billboard | 16:9 720p | < 30 sec | JPG thumbnail | MOV, MP4 |
| Video Preroll | 640 x 360 / 640 x 480 | <15 sec | MOV, MP4, FLV | |
| Video Pushdown Unit | 16:9 or wider, 1000x563px or wider, 720p | < 30 sec | MOV, MP4 | |
| Deluxe Video Billboard | 960x300, 850x3002 | <30 sec | MOV, MP4 | |
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1 - We reencode all the videos to MP4 format with optimal size/quality settings. 2 - Please note: if you dont have 850x300 and 960x300 creative, we can crop widescreen video to fit, as long as no important text or logos are located on top and the bottom of the creative. |
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| CUSTOM CONTENT SECTION1 | dimension | maximum size | other assets | formats |
| Microsite | Fit in 960 x 800 | < 200kb per page | copy, links, tracking pixels | JPG, GIF, HTML |
| Microsite in Overlay | Fit in 850 x 500 (700 with scrollbar) | < 100kb per page | copy, links, tracking pixels | JPG, GIF, HTML |
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1 - Please see Case Studies for custom examples |
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| NEWSLETTER ADS | dimension | length | extra assets | formats |
| Standalone E-blast | Fit in 650px wide | < 70kb | subject, copy for text version, links | JPG, GIF, HTML |
| Leaderboard | 728 x 90 px | < 40Kb | Click-through URL | JPG, GIF |
| Skyscraper | 160 x 600 px | < 40Kb | Click-through URL | JPG, GIF |
| Text Promo with Thumbnail | 247 x 159 | < 40Kb | Title, copy (upto 350 characters), link | JPG, GIF, TEXT |
| WALLPAPER | dimension | size | extra assets | formats |
| Single image | Vary by site width | < 150Kb | Click-through URL | JPG, GIF |
| Tiles | < 200 x 200 px | < 20Kb | Click-through URL | JPG, GIF |
| CHANNEL SPONSORSHIP | Creative assets | formats | ||
| Landing Page Sponsor | Logo, links, custom color values (Pantone or CMYK) | JPG, GIF | ||
| WIDGET | dimension | size | extra assets | formats |
| 300x250 Slideshow | 300 x 250 px | < 100Kb per image | Logo, links, text for each slide. | JPG |
Additional Specifications
- Complex Media Network accepts both standard image file formats and rich media creatives, including Flash 8. We work with all third party ad technologies, including Motif, Eyeblaster, PointRoll, and Klipmart with up to a 100k polite download.
- Expanding ads require user-initiation with a click and audio ads require user-initiation with a click. Both need a prominent close/stop button.
- 5x looping restriction for all sizes except 300x250. 30 second limit on animation for all sizes except 300x250. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
- Newsletter - Must be HTML ?les. No javascript, no CSS, no Dhtml. Text to graphic ratio should be 50/50. Maximum size 70kb including images. Avoid words such as sale, free, discount, and other words which promote spam.
- View Custom Executions
